Lastly, tracking, optimizing and carrying out critical reflection on any revenue management strategy is key. You may wish to consider a Revenue Management System that makes this process fast, effective and precise. 5. Regenerate your Operations and Processes Low season is the perfect time to train staff on essential revenue-generating strategy. Client-facing staff require role-specific training. For instance, you can provide front desk employees with best-practice training on promoting booking upgrades, whereas bar and restaurant staff can benefit from product cross-selling and upselling education. Take charge of your guest experience and review score by actively encouraging feedback and reviews. You can also carry out a deep-dive review into where you might be lacking in service by going over every critical step of the cus- tomer journey, while being careful by maintaining an objective point of view. Low season is also an excellent time to do some “spring cleaning”. This may typically include carrying out updates to your website, branding, and social media accounts, and collecting feedback from guests and staff, with a particular focus on where service has fallen short of expectations.
About the Author: Patrick Landman As CEO and Founder of Xotels, Patrick Landman has made it his mission to turn independent hotels and resorts into local market leaders. Xotels´ diverse expertise
and deep-knowledge across hotel management, hotel operator, asset management, hotel consulting, and revenue management services, enables them to drive results for independent boutique hotels, luxury eco-resorts, and innovative lodging concepts. Below you will find opinion articles written by Patrick Landman.
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