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ARE YOU GETTING ALL YOU CAN FROM SOCIAL MEDIA? SO MANY COMPLAIN THAT THEY DO NOT GET THE “BANG FOR THEIR BUCK”

Social Media is such an ambiguous term. What exactly does it mean? Of course, you don’t know whether you’re getting the most bang for your buck when you may not even know the true meaning of the term “social media”.

For the use of this article, we’ll define social media as the various interactive platforms that allow the creation, sharing of information, ideas, services, products, company press releases, career interests etc. via virtual com- munities and networks. These platforms include LinkedIn, Facebook, YouTube, Instagram, and Twitter. So, getting back to the initial question, before you can determine the “bang for your buck” or return on in- vestment (ROI), your social media objectives need to be clearly defined. What exactly do you want to get out of Social Media? As you brainstorm and put together your Social Media marketing plan, here are some possible objectives: business conversions (customer lead generation/acquisition), products/services awareness, employee trust, branding, traffic to your website etc. Also, make sure you consider all your social audiences, like employees, suppliers, partners, and shareholders. These are very important as well. After you’ve decided what your main objectives and audiences are, you’ll then choose which strategies and tactics will be put in place to achieve these objectives. Success starts with your team. First, you will select the team that will oversee social media creation, posting, responses and analytics. You can either look within, hire new staff or an agency that specializes in social media.

WHEN DONE RIGHT, DIGITAL MARKETING IS THE BEST AND MOST EFFICIENT TOOL IN THE WORLD TO GROW A BUSINESS