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EQUIPMENT DEALERS VS. THOSE WHO JUST SELL EQUIPMENT

Considering your equipment needs based on menu, customer base, and volume of production is as im- portant as making sure your dealer has the expertise and is willing to help you maximize the potential of the equipment they are selling you. If they are, it’s a win for you both. They get a great customer that comes back for new equiment, and you get the vital tool you need, to maximize the value your kitchen produces (which means your customers win too!) n

Go ahead and buy that top-of-the-line oven with all of the newest advances features for your bakery. You deserve it! Do you buy it from someone who sells it to you with- out providing you with the knowledge to use all of thoe great features? Did they train your team on those bells and whistles? Technology is not at all new to the food services industry. The latest and greatest equipment tech becomes available regularly. But for many, it has proven to be a mixed grill of positive and negative. Some love the shiny new toy while others are very intimidated by it. When preparing to purchase expensive equipment for your kitchen, picking the right equipment, is just as vital as picking the right dealer. An equipment dealer or manufacturer that cares about customer satisfaction, and looking for a relationship with you will make sure the sale is not complete, until the you and your team are properly trained on how to use the equipment and all of the features it includes. There is no shortage of dealers available to you in your region. Choosing the right dealer can be a challenge.

The B.SE. Mobile Equipment Lab brings the equipment to the end user to see the equipment operate, a major conveninecto the operator.