The Massachusetts Restaurant Association and Exposition Development Company, Inc. have announced that after more than fifty years as the New England Food Show, the event will evolve and rebrand to New England Restaurant & Bar Show. The name shift will allow for better focus on the event being a business-to-business show for the foodservice/restaurant industry along with highlighting the important bar element. This will also drive a new format for the show which historically was a three-day show but in 2024 will reemerge as a two-day show. The emphasis will be on consolidating time for exhibitors who are busier than ever in the post pandemic environment as well as allowing show management to revamp the education and culinary stages, introduce new pavilions, focus on more food distributors as well as food and bar products, and amp up the networking opportunities.
HOSPITALITY NEWS Page 18
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