Craft Brewed 18 hours for Maximum Flavor & Strength
In today’s fast-paced business world, staying ahead requires more than just skill ᅳ it demands relentless energy and drive. For Alex French, the "Under 40" Co-Founder and CEO of Bizzy Cold Brew Coffee, this philosophy is ingrained in every aspect of his leadership. “We have a simple motto here: no naps, drink coffee,” French highlighted in a Food Institute report. This sentiment embodies the spirit of a company that's built on a tireless work ethic and an unwavering commitment to quality—something that’s resonating with energy-hungry on-the-go professionals and activity enthusiasts alike. French's approach to leadership is hands-on, which surely factored into his recent honor as a regional EY Entrepreneur of the Year. He’s not just the guy in the office; he’ll get on the production line, or take the red- eye for a sales meeting...priding himself on being in the trenches with his team. This attitude mirrors his brand's positioning in a competitive cold brew market that has surged to a $6.5 billion industry. The brand's competitive edge is further driven by transparency, particularly around caffeine content. “For the consumer, it’s really about taste, caffeine, and price. Those are the three things that they care about, and those are won on the shelf,” Alex underscored in the report. “You can’t win on the shelf by (marketing) ‘taste’; consumers don’t trust that. What we did was we noted the caffeine on the front of the bottle – between 270 and 300 milligrams per Organic, Unsweetened Cold Brew USDA Organic Certified • Gluten Free
This clarity has resonated with consumers who want maximum value, helping Bizzy stand out in an increasingly crowded field of RTD coffee, energy and other beverage options...and across generations. While Bizzy Cold Brew's marketing taps into multiple demographics, particularly millennials and Gen Z, the brand has garnered broad appeal amid a customer base representing a wide range of ages and backgrounds who are enjoying Bizzy products. 12-ounce serving; we’re the only ones that do that. So, the consumer can look and say ‘This is a lot of caffeine for just slightly more money than the mainstream, national brands.’”
HOSPITALITY NEWS OCT | Page 17
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