breakdown of the visitors by industry: Bars, pubs, taverns and lounges: 36.5 percent Nightclubs: 25.2 percent Restaurants and chains: 13.4 percent Sports bars and grilles: 9.3 percent Casinos, resorts and hotels: 4 percent Media: 1.4 percent Other, such as country clubs and cruises: 7.2 percent Decision Makers at Hospitality Trade Shows 38 percent make recommendations or influence decisions. The attendees at the expo have the following job titles: • Owner, president, CEO or partner: 51.6 percent • Manager, director or general manager: 33.4 percent • Full-time bartender or mixologist: 10 percent • Others, such as DJ, chef, waitstaff or security: 5 percent
Another factor to consider when exhibiting at a trade show is the attendees’ level of influence. At the Nightclub & Bar Show, 91 percent of attendees play a role in purchasing power. Of them, 53 percent have the final say, while
More than half of the attendees have 10 years or more of experience in the industry. If a trade show can claim at- tendees with this level of industry experience and buying power, you can be more confident that your trade show exhibit will be a worthwhile investment. These shows offer unrivaled networking opportunities to engage with successful bar and hotel owners and prop- erty managers. It’s a great way to find new ways to reach new clients from hotels, motels, restaurants and bars.
In the hospitality industry, the customer is king. The owners and operators of hotels, restaurants, bars and nightclubs are constantly seeking new ways to enhance the guest experience. Hospitality trade shows help these industry professionals connect with the latest products and services so they can stay relevant in a competitive field. You don’t want to miss out exhibiting at hospitality trade shows could be the key to reaching eager buyers you’re having trouble reaching. Whether you sell in demand food products or the most innovative hospitality technology, there are industry expos and conferences that offer opportunities to grow your business. Who Attends Hospitality Trade ShowsWho Attends Hospitality Trade Shows Not every hospitality trade show draws the same crowd: The demographics at an expo will vary based on its fo- cus, location, size and many other factors. For a potential exhibitor, it’s important to research the visitor profile of a trade show to guarantee your message will reach the right people, whether that means top hotel brands or popular chain restaurants. For example, the Nightclub & Bar Show in Las Vegas, one of the top hospitality trade shows in the United States, usually sees attendance of about 35,000 people. As you might expect, the show draws a much higher proportion of representatives from drinking establishments than other hospitality shows. At their most event, this was the
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