How to Choose the Right Social Media Agency for Your Restaurant
Choosing the right Social Media company for your Restaurant can Directly impact your Brand Visibility, Customer Loyalty, and Foot Traffic.
Here's how to make the right pick:
Look for Restaurant-Specific Experience
Choose an agency that understands foodservice trends, diner psychology, and menu marketing Ask to see past restaurant client results (followers, engagement, reservation increases)
Define Your Goals First
Decide what you want: More reservations or takeout? Better brand image? Event promotion? Local influencer partnerships? Then match with a company that specializes in those outcomes. Check Their Content Quality Review their clients’ Instagram, TikTok, and Facebook pages Are the photos clean, food appealing, captions engaging? Do they use Reels, Stories, and trending audio effectively?
Demand Strategy + Reporting
A good company doesn’t just post—they build campaigns with clear KPIs Ask if they offer monthly reports showing engagement, reach, and ROI
Bonus: Those who understand seasonal promotions, user-generated content, and review management Budget Alignment Beware of “cheap” firms that just automate posts Look for value, not just price—great social media can pay for itself in covers
Communication Style
You need a partner, not a vendor. Choose a team that's accessible, creative, and proactive
HOSPITALITY NEWS JUL | Page 45
Powered by FlippingBook