January/February

WHY IS EVERYONE TALKING ABOUT CRAEVE Change is all around us. Nothing stays the same whether we like it or not, including

how customers perceive your business. And there’s this funny thing about perception…sometimes it can leave your business stuck in a rut. Lacking creativity. Using the same processes repeatedly, expecting new results. We see things a bit differently here at Craeve & Co., and we designed our business model to disrupt how your business outsources traditional sales and marketing support. We’ve curated creative partnerships with complementary consultants and experts to create a unique and specialized resource for the hospitality and foodservice industry.

Ask yourself for a moment…what if fresh eyes were laid upon your plans? What if your outsourced sales and marketing support ALREADY knew your types of clients, distribution channels, and trends in the industry? What if you could have an extra set of hands ONLY when you need them most? A firm focused solely on the problems you “can’t” address today…or tomorrow…or next week, prepping for the future. Think about how powerful your business could be if the strategy of your dreams was rolling out to your customers right now. Think about how much time you could save working with an industry insider on everything from strategy to

design to product photography. ABOUT THE FOUNDER

Chelsea Rae Stuck spent her early career growing and developing small manufacturers into industry giants within the hospitality industry. She first ventured into entrepreneurship as the owner of a small theatre group in Chicago many years ago. From there, she strategically shifted her skill set to sales management and internal operations while helping grow a start-up manufacturer in the foodservice industry seemingly overnight. Chelsea completed her Master of Science in Integrated Marketing Communications in 2012 from West Virginia University. During her highly decorated career in the hospitality industry, Chelsea quickly ascended the ranks from Regional Sales Manager to Director of National Accounts to National Sales Director, specializing in Corporate

CHELSEA RAE STUCK PRESIDENT

Accounts. Working closely with national distributors, manufacturer reps, and national chains on new product launches, rollouts, and strategic contract negotiations, Chelsea understands the complex issues facing fast-paced and high-growth businesses in hospitality. Her experience also includes implementing programs and procedures for supporting growth inter-departmentally between finance, product development, and operations, as well as customer service, marketing, and sales. She has received multi- year recognition from both clientele and employers, such as Essential Piece, Custom Closer, Outstanding Supplier of the Year, and numerous Awards of Excellence in both Regional and National Accounts. An entrepreneur at heart, it was Chelsea’s dream to start a hospitality-focused consulting business that combines her creative passion and B2B knowledge with her analytical experience. Available for speaking engagements, Chelsea is an expert on marketing and personal branding. She believes that strong partnerships, proven results, and open communication are key to creating a lifetime of opportunities.

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