PRESS RELEASE
LEESBURG, Ind – Maple Leaf Farms is continuing its #MLFarmToFork social media campaign in the coming weeks as it shares virtual tour videos of its farming and food production operations. The videos highlight the company’s vertically integrated structure, which allows it to closely manage its animal husbandry and food processing practices. “Now more than ever consumers want to understand how their food is produced and reaches store shelves or restaurant tables,” said Maple Leaf Farms Duck Marketing Manager Olivia Tucker. “Our virtual video tours will connect them with their food and help them understand how our vertically integrated structure allows our people to add value to our supply chain.” The company will be sharing videos and photos of its production practices weekly on the company’s social media through the Thanksgiving holiday. The campaign will coincide with the launch of a restructured corporate website that provides a transparent presentation of the company’s farming, food safety and sustainability commitments. “We encourage our customers and others who wants to learn more about food production to follow Maple Leaf Farms on Facebook and Instagram so you do not miss out on upcoming content,” said Tucker. Maple Leaf Farms Social Media Campaign Goes Virtual with Collection of Video Tours About Maple Leaf Farms: Maple Leaf Farms, Inc. is America’s leading producer of quality duck products, supplying retail and foodservice markets throughout the world with innovative, value-added foods. Founded in 1958, Maple Leaf Farms is a fourth generation, family-owned company. For more information, contact Maple Leaf Farms at 1-800-348-2812 or visit www.mapleleaffarms.com.
Contact: Olivia Tucker Maple Leaf Farms Duck Marketing Manager 574-453-4500 otucker@mapleleaffarms.com
Page 28 I HOSPITALITY NEWS MAR/APR
Powered by FlippingBook