March/April

NEW YORK-PRESBYTERIAN TEAMS UP

with Chef Dominique Ansel to Increase Blood Donations in New York

The New York-based organizations will work together to raise awareness about the need for blood donations in New York City by offering an exclusive 3 Lives Bar, a chocolate treat that is Chef Dominique’s latest creation, only available when you come in to donate at New York Blood Center.

Mobile Unit Locations: (all noon to 6 p.m. on dates specified below) SoHo: New York City Fire Museum, 278 Spring Street (Sunday, March 24) Upper West Side: Lincoln Center, Columbus Avenue & W. 63rd Street (Monday, March 25) Astoria: CVS Pharmacy, 31-01 Ditmars Boulevard (Tuesday, March 26) Upper West Side: Amity Hall Uptown, 982 Amsterdam Avenue (Wednesday, March 27) Select New York Blood Center Locations (Saturday, March 23 through Friday, March 29) Grand Central: 115 E. 41st Street Upper East Side: 310 E. 67th Street Downtown Brooklyn: 30 Flatbush Avenue Together, NewYork-Presbyterian and Chef Ansel are thanking everyone who donates through the New York Blood Center with this special treat. More information on the partnership and registration to donate can be found on this site: nyp.org/donateblood#threelivesbar volume. To encourage New Yorkers to donate, Dominique Ansel, Chef/Owner of Dominique Ansel Bakery and creator of the Cronut®, has crafted an exclusive chocolate bar. Following a blood donation, donors are advised to rehydrate and eat a snack to assist in restoring blood donation can save up to three lives, and encourage others to donate blood at the New York Blood Center to assist with the blood supply in New York City. NewYork-Presbyterian, one of the nation’s leading healthcare systems, announced a collaboration with James Beard Award-winning pastry chef Dominique Ansel to create an exclusive chocolate bar called the 3 Lives Bar to raise awareness that one blood

Upper West Side: Amity Hall Uptown, 982 Amsterdam Avenue (Wednesday, March 27)

“We are excited about the impact this collaboration with Chef Dominique Ansel and New York Blood Center will have on the blood supply,” said Dr. Melissa Cushing, director of clinical laboratories, transfusion medicine and cellular therapies, and executive vice chair for clinical affairs, for the Department of Pathology and Laboratory Medicine at NewYork-Presbyterian/Weill Cornell Medical Center and Weill Cornell Medicine. “Having a sufficient blood supply is crucial to our work as a healthcare system.” phenomenon where limited-edition product releases bring in crowds. We wanted to find a way to raise awareness and attract new donors in a compelling and culturally relevant way.” Every two seconds, someone in the U.S. requires a blood transfusion. The benefits of donating blood include helping people injured in accidents, undergoing cancer treatment, and battling blood diseases, among other reasons. According to New York Blood Center, low donor turnout at the start of the year had led to a 25% drop in donations. “We have a responsibility to our community to raise awareness about the critically low blood levels and aid in driving sign-ups for donors,” said Devika Mathrani, senior vice president and chief marketing and communications officer at NewYork- Presbyterian. We are proud to join forces with Chef Dominique Ansel and support the New York Blood Center to encourage New Yorkers to donate. The campaign was developed with creative agency partner, Havas New York, and is a twist on the ‘drop culture’