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QR Codes Have So Much More Potential for Hotels in 2023 The quick ready or matrix barcode has proven itself resilient beyond a mere pandemic fad. First, they were a novelty, or often a joke, in the antecovidian times before gaining widespread adoption due to their con- tactless utility. Then as we shifted out of the pandemic, their benefits for saving on printing costs and labor efficiency were also too good to ignore. Together, this technology determinism has solidified the QR code’s place in hotels for the next half a decade at least, and yet their full potential hasn’t been unlocked.
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