We've Got a New Look We are here to share the news that AHF is launching a new logo and beginning the process of refreshing our overall look. We loved the old logo and what it represented – the union of two organizations to provide a single voice for the self-operated community – and it has served us well over the years. But as the organization, and the industry, has evolved, we felt it was time for us to evolve with it. As the leaders of the self-operated industry, we decide on a bolder look to convey our brand. Our new logo conveys the bold, impactful operators that we represent as an organization – you! You are problem solvers, innovators, leaders, mentors and so much more. We think you’ll feel the same way we do, that our refreshed logo conveys the powerful community that AHF represents. Over the next few months, you will see all the other visuals around AHF aligning around this new brand look: our website, social media, resources, and more. You will even see updates to our trademark programs like Benchmarking Express and to our National Conference. For all those who are super busy and just want the bottom line: We updated AHF’s logo – please share the news and keep an eye out for more from us!
All the best,
Page 56 I HOSPITALITY NEWS JAN/FEB
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