Making History in North Carolina: Purcellos 1789 Bourbon —The State’s First Black-Owned Bourbon
Now Available in ABC Stores
Purcellos 1789 Bourbon, North Carolina’s first Black- owned bourbon is now available statewide at ABC and this launch marks a pivotal moment for the entire spirits industry, as Purcellos 1789 breaks new ground by bringing Black heritage and craftsmanship to the forefront of the bourbon world. Purcellos 1789 is the first bourbon brand in North Carolina to be Black-owned and woman-owned, representing a major milestone in an industry where diversity is often limited. This is a story of breaking barriers and redefining the narrative in the world of premium spirits. Why This Matters: In the world of spirits, where tradition often reigns supreme, one woman is challenging stereotypes and paving the way for inclusivity. Tomeka Lynch Purcell, CEO of PMG Worldwide Inc., is at the forefront of a revolution in the bourbon industry with her brand, PurCellos1789 Bourbon. Bourbon, often seen as a quintessential "man's drink," has long been associated with traditional masculinity. However, Tomeka Lynch Purcell saw an opportunity to challenge this stereotype and create a bourbon that speaks to a broader audience. PurCellos1789 Bourbon offers a unique blend that combines sweet,
candied notes with fruity undertones and a hint of vanilla, resulting in a smooth and captivating flavor profile. This blend not only appeals to traditional bourbon enthusiasts but also caters to women and the Black community who may have felt underrepresented in the spirits market. By reimagining bourbon in a way that breaks gender and cultural norms, Tomeka is opening doors and expanding opportunities for all bourbon lovers. Purcellos 1789 Bourbon needs your support to ensure this groundbreaking product remains available. Shoppers can use code 24590 at select retailers to purchase this historic spirit and support the continuation of this cultural legacy. Purcellos 1789 has already captured the attention of major media outlets like Black Enterprise and The New York Times, not only for its exceptional flavor but for its role in championing Black entrepreneurship. This brand is more than just a drink—it’s a movement. Purcellos 1789 Bourbon is a celebration of heritage, quality, and the entrepreneurial spirit that defines Black excellence. Each bottle tastes rich in history, a crafted bourbon that honors the past while paving the way for the future. We invite you to share this historic moment with your audience. Purcellos 1789 Bourbon is poised to make a lasting impact on the industry, and your coverage can help ensure its story continues to unfold. Please visit www.purcellos1789.com for more information.
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