September

Restaurant Technology Landscape Report 2024

Consumer attitudes toward restaurant technology vary greatly by demographic and service segment—full- service, limited-service, and delivery—according to new research. In the association’s first look at restaurant technology integration since 2016—and post-pandemic—data shows a good approach for operators is to match their tech investments to the customer base they serve. Seventy-six percent of operators say using technology gives them a competitive edge but many believe their restaurants could do more to keep up on the tech front. Topping customers' favorite tech: options that make it easier and faster to order and pay. Seven in ten adults look for deals when ordering takeout or delivery or dining in a restaurant. A majority of full-service customers say they would be likely to place an order or pay the check using a tablet at the table. Seven in ten limited-service customers say they would be likely to place an order using a smartphone app. Eight in ten delivery customers say they would order delivery using a smartphone app. Through technology, operators have important opportunities to enhance the customer experience, amplify marketing and operate more efficiently. Today, even though the majority of operators consider the technology in their businesses to be mainstream (vs. leading edge), choosing the right tech for their customers’ convenience while maintaining high-touch hospitality is the best, most balanced approach to today’s business. Find out which technologies customers in each segment would like to have, really want, and must have, and see where operators plan to invest in technology. The Restaurant Technology Landscape Report 2024 is based on surveys of restaurant operators and consumers.

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