September

Meanwhile, Pepsico’s restaurant brands, Kentucky Fried Chicken, Pizza Hut, and Taco Bell, all grew faster than ever, domestically and internationally. The restaurant industry found there were more stomachs outside the United States than there in the US. International growth started to exceed domestic growth. Our brands were exported. concluded that Americans wanted better food fast. His response was to open Chipotle. Others followed and fast casual was born. The 1980’s became the decade of chain emergence. California Pizza Kitchen, Boston Chicken later to morph to Boston Market, and Cheesecake Factory were three of the early leaders.Who remembers Il Giornale? It was owned by Howard Schultz who then purchased a coffee bean merchant in Pike’s Place Market and Starbucks was launched selling hot beverages. The 1990’s saw a number of shifts. The first McDonalds opened in Moscow, and the last Horn & Hardart closed in New York City. Steve Ellis, a Culinary Institute of America graduate, and a former line cook at Stars in San Francisco,

Restaurant sales continued to absorb more and more of the food dollar. Total restaurant industry sales rose to $295,000,000 from a mere $42,000,000 in 1970, a sevenfold increase.

HOSPITALITY NEWS SEPT | Page 41