September

PRESS RELEASE

Compared to other TV networks in the USA, PBS travel program viewers are 27% more likely to take 3+ vacations per year, 37% more likely to engage a travel agent, and 34% more likely to have taken two cruises in the last three years. Engaged in their communities, they are among the most influential members of their professional and social spheres: 22% more likely to be a ‘community super-influential’ and 19% more likely to be a ‘travel influential.’ (Sources: Ipsos/ Nielsen/ MRI Doublebase) "World’s Greatest Cruises and the PBS viewing audience is a match made in heaven,” said Elmhirst. “Through our partnership with Jerne, we can help viewers make the dream cruise experiences they see on PBS' TV stations and online channels a reality for themselves on the cruise lines whose experiences we bring to life on screen.” Travel advisors interested in learning more can apply for verification as a top travel advisor in Jerne’s community at https://jerne.com/invitation/.

ABOUT

For experience providers, Jerne’s end-to-end curator management platform simplifies travel curator sourcing, verification, agreement administration, content management, affiliate booking attribution, commission incentive reconciliation, earned media analytics, ROI reporting, and re-marketing via MyJerne – unlocking the full power of the travel curator distribution channel with Jerne’s proprietary inspiration engine. For travel curators, Jerne’s hundreds of experience provider partnerships open access to thousands of hosted experience opportunities with hotels, restaurants, spas, cruises, tours, and other travel and hospitality experiences that they can share with their followers and earn commission on attributable bookings. Jerne was co-founded in 2021 by Tim Morgan and Ryan McElroy who have a combined 39 years of travel industry experience, both having worked with or served on advisory boards of some of the world’s leading travel companies. Formerly overseeing Canada & EMEA for Virtuoso, Morgan also co-founded The 1000 (acquired by Jerne), a $3 billion club for the world’s most influential travel advisors. McElroy also co-founded Travel Agency Tribes, a provider of B2B2C travel marketing technologies used by thousands of travel companies and consumers every day. https://www.jerne.com/ Jerne is the world’s leading platform connecting hundreds of experience providers (hotels, cruise lines, tour operators, restaurants, spas, and every experiential product in between) around the world with thousands of influential travel curators (travel advisors, influencers, content creators, bloggers, and more) in over 100 countries, forming a new channel for travel marketing and sales.

HOSPITALITY NEWS SEPT | Page 71