February Edition

AHF Reaches 15th Anniversary with New Brand

By Alexandra Zendrian

Celebrating its 15th year of operation, the Association for Healthcare Foodservice (AHF), the leader in self-operated foodservice for the healthcare and senior dining industries, kicked off 2024 with a rebrand. The change included a new visual identity to help the group redefine its place in the non-commercial foodservice ecosystem. The AHF has become synonymous with embracing excellence and providing strong leadership; this new branding consistently reflects that. Annual Conference Was a Success The 2024 AHF national conference in San Antonio was a roaring success to mark the group’s anniversary. The AHF called it “one of the largest and most impactful gatherings in AHF’s history.”

One of the highlights of the 2024 national conference was the National Culinary Competition, which put a spotlight on the unique challenges and culinary excellence within the industry. Feedback from 96 percent of operators who attended the national conference was that they applied their gained knowledge to their operations upon returning. This year’s national conference will be from August 21st through 23rd in New Orleans. Learn how to become a member on the next page. With a theme of “Leading the Way in Self-Operated Healthcare Foodservice, Senior Dining & Hospitality,” nearly 600 operators and business partners attended the August event. The 2024 national conference featured two pre-conference workshops and three days of educational sessions including seven breakout sessions.

HOSPITALITY NEWS FEB | Page 19

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