How to Win in 2025: Mastering the top 10 health-driven innovations for success
By Gill Hyslop | Jan-10-2025
The bakery and snack industries are undergoing a transformation fuelled by evolving consumer preferences, regulatory changes, and advancements in food science. Health and wellness are now at the forefront of innovation, presenting producers with exciting opportunities to meet demand while staying ahead in a competitive landscape. As we approach 2025, embracing these changes is key to success. Here are the top 10 health-driven trends shaping the future, backed by insights from industry leaders and actionable steps to guide producers of all sizes. 1. Sugar and salt reduction: A tasteful challenge The push to reduce sugar and salt has reached unprecedented levels, fuelled by health- conscious consumers demanding healthier options without sacrificing flavour. Regulatory changes, such as the USDA’s updated school meal guidelines and the upcoming Dietary Guidelines for Americans 2025-2030, are accelerating reformulation initiatives across the food industry.
Meeting these evolving demands while maintaining taste is a key challenge. However, “breakthroughs in natural sweeteners and flavour-modulating technologies are empowering producers to craft healthier recipes without compromising on flavour,” says the Institute of Food Technologists (IFT). Innovations like stevia, monk fruit, and erythritol offer effective alternatives for reducing added sugars, while potassium chloride blends and yeast extracts are proving instrumental in cutting sodium levels in savoury products. These advancements provide the tools needed for brands to deliver both health and flavour. READ MORE HERE
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