Crystal Hamilton: Transforming Hospitality With Knowbie’s Innovative Training Platform
In the fast-paced world of the hospitality industry, one name stands out as a beacon of change and innovation: Crystal Hamilton, the dynamic founder and CEO of Knowbie. With an impressive background as a server then sommelier and wine agent spanning over 20 years, Crystal’s passion for elevating the standards of service in the industry is unrivaled.
Born and raised in the scenic landscapes of British Columbia, Canada, Crystal’s journey from being a server to a revered industry expert is a testament to her unwavering dedication. Armed with a deep understanding of the challenges faced by restaurant workers, Crystal set out to revolutionize the way they acquire essential alcohol training. Knowbie, Crystal’s brainchild, is a simple yet powerful micro-learning platform that is transforming the landscape of employee training in the food and beverage sector. With a streamlined and gamified approach and a focus on critical thinking and confidence- building, Knowbie empowers servers and operators alike to unlock their full potential. In the restaurant industry, profitability is often found not just in food but significantly in alcohol beverages. However, there lies an irony in this potential for increased revenue. The
turnover of servers and the lack of comprehensive alcohol beverage training hinder the ability of operators to fully capitalize on this opportunity. Traditional training methods can be time-consuming, inefficient, and often fail to deliver the desired results. With each new server coming on board, there’s a learning curve, and even experienced servers may not have the necessary knowledge and confidence to upsell and promote premium beverage options effectively. This is the challenge Crystal addresses with Knowbie. By providing a specialized, gamified platform that focuses on beverage education, Knowbie empowers servers to become
true experts on the foundation of wine, beer and spirits and the skills necessary to enhance the dining experience and increase alcohol sales as a powerful driver of profitability for hospitality businesses. Crystal’s core philosophy centers around the belief that knowledge is the key to success
hospitality news / July/August P 50
Powered by FlippingBook