The best partnerships don’t end when the last guest leaves — they build visibility for both sides. Co-Brand and Cross-Promote When I post about an event, I always tag my restaurant partners — chefs, teams, and collaborators. Guests love to see what happens behind the scenes, and those posts help both brands reach new audiences. That’s the beauty of collaboration — when one shines, everyone does.
Play to Each Other’s Strengths
Event planners know how to handle flow, timing, and aesthetics. Restaurants know flavor, service, and rhythm. When those skills merge, the guest experience becomes unforgettable. Here’s what works in real life: Create a shared timeline — from menu deadlines to décor setup. Keep communication clear with one point of contact on each side. Always do a pre-event walkthrough together. That final step might sound simple, but it’s the one that guarantees success. Seeing the space through the guest’s eyes makes all the difference. If an event turns out beautifully, don’t let it be a one- time success. Turn it into a signature experience — That’s how partnerships grow — not just through one great night, but through shared stories that last. something that can be repeated, refined, and remembered. Think of a recurring dinner series, a themed tasting night, or an annual celebration that guests look forward to year after year.
HOSPITALITY NEWS OCT | Page 13
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