10/21/2020 Sally the Robot Goes Contactless Anna Wolfe
Senior Editor - Restaurants Anna Wolfe profile picture
Chowbotics has developed a mobile app for fast, contactless order- ing for its fresh food robot, Sally. The company has also expanded the robot’s menu capabilities, elevating the culinary experience for ranging tastes. Chowbotics has also introduced a large format video interface for responsive marketing that creates an engaging customer experience. Chowbotics’ fresh food robot offers contactless ordering through mobile app and QR code. Contactless Ordering Chowbotics has developed a proprietary app to allow contactless ordering, creating a safer self-serve experience for patrons and faster throughput for operators. Users can now browse the menu and place an order with their nearest Sally from anywhere, through their own personal smart devices. Upon arrival at the robot, a QR code is scanned to complete the order.
Sally, created by food robotics com- pany Chowbotics, offers thousands of custom meal and snack options from any combination of up to 22 ingredients, in addition to chef-crafted, pre-programmed bowls.
Allowing customers to view the menu and place an order before arriving also greatly increases the throughput of the robot by reducing ordering time. The average time to order and dispense a meal with the app is reduced by as much as 50% resulting in higher meals served per day capabilities for operators.
Responsive Marketing Video Interface Sally the Robot engages with operators through the Chowbotics’ robot cloud manage-ment platform, a new video interface included on all new robots (and available as an add-on to existing ones) will allow operators to proactively engage with patrons and market specific items based on the menus they are running. This could mean displaying breakfast bowls in the morning and a BBQ bowl in the early evening to boost incremental sales. It also allows operators to engage new users with the fresh food robot from a distance, and highlight ingredient sourcing or other partners. This new capability uses the powerful effects of video marketing paired with data to increase awareness, engagement, and ultimately sales.
P12 November 202 1 / HOSPITALITY NEWS
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