July

NEW STORE DESIGN

OUR HISTORY In 1916, Nathan Handwerker started his nickel hot dog stand on Coney Island, with a $300 loan and his wife’s secret recipe. At the time, he had no idea how famous those hot dogs would be. He had no idea that millions around the globe would tune in to see how many of those hot dogs could be consumed in 10 minutes, or that they would be available to consumers around the world in retail and restaurants. Fast forward to 2020, 104 years later, and the start of a new decade and Nathan’s Famous is embarking on a new path. One that pays homage to its New York roots, and famous food, but changes everything you know about the brand.

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