Murphy hopes to see his brand expand into stores akin to Costco. Currently, interested parties in the New York area can find it in Uncle Guiseppe’s, Iavarone Brothers, North Shore Farms, IGAs, Associated and delis and specialty stores. Always looking for new avenues, Murphy is in talks with a large restaurant group to white label The Murph’s and you may see him on a cooking show in the future. “I always let the quality of the brand do the talking,” Murphy explained. Or, if you’re on Long Island, you’re apt to see him at many, many local golf tournaments and fundraiser events, including the Garden City Turkey Trot. What started as one little booth became four tables with four people helping him hand out 500 Bloody Marys. Admiring Bob’s Furniture and the brand cache and recognizability that this company has achieved, Murphy hopes The Murph’s will one day become the Bob’s Furniture of Bloody Marys. Since then, he’s appeared on TODAY, Fox & Friends and other prominent shows displaying The Murph’s personality and great tasting product.
HOSPITALITY NEWS JUNE | Page 33
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