June National

The Basics of

Launching a Business

By Courtney Rosenfeld, Gigspark.biz

Hospitality News invites you to read on to learn more about what you can expect and how to make your life easier, when you start your new company. Plan your business carefully in advance Even a small business will do better if you have a clear and detailed plan for managing every aspect of your startup and ongoing operations. • Come up with a great name for your business that conveys something about your identity and won’t get old. Iof the land, the business culture you can expect to encounter, and what kind of resources are available to you as a new entrepreneur. Of course, some aspects of launching and managing a business are the same no matter what your location is, but it can be helpful to know where to turn when seeking support or solutions for startup businesses in a particular city or region. f you’re thinking about starting your own business, it helps to get familiar with the lay I

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• Know what a business plan is, why you need one, and how to draw one up, complete with such sections as a description of your business, an executive summary, a financial forecast, and a marketing plan. • Your choice of business structure is a vital decision, and you should consider forming a limited liability company. It’s easy to establish an LLC using ZenBusiness; they can make the process simple in every state.

Page 78 I HOSPITALITY NEWS JUNE

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