PRESS RELEASE
“As digital channels increasingly dominate travel distribution, the importance of maintaining a human touchpoint remains key,” said Sirota. “I’m excited to join the Jerne team as they’ve had the foresight to recognize the potential of individual curators and I look forward to us further amplifying their impact on travel purchasing decisions into the future.” Sirota is based in Miami, Florida, and can be reached at jeff.sirota@jerne.com.
ABOUT
Jerne is the world’s leading platform connecting 8,500 influential travel curators and 325 experience providers – hotels, cruise lines, tour operators, restaurants, spas, and every experiential product in between – forming a new channel for travel distribution. Jerne is also notably the Official Creator Economy Partner of Forbes Travel Guide. For experience providers, Jerne’s end-to-end curator management platform simplifies travel curator sourcing, verification, agreement administration, content management, affiliate booking attribution, commission incentive reconciliation, earned media analytics, ROI reporting, and re-marketing via MyJerne – unlocking the full power of the travel curator distribution channel with Jerne’s proprietary inspiration engine. For travel curators, Jerne’s hundreds of experience provider partnerships open access to thousands of hosted experience opportunities with hotels, restaurants, spas, cruises, tours, and other travel and hospitality experiences that they can share with their followers and earn commission on attributable bookings. Jerne was co-founded in 2021 by Tim Morgan and Ryan McElroy who have a combined 39 years of travel industry experience, both having worked with or served on advisory boards of some of the world’s leading travel companies. Formerly overseeing Canada & EMEA for Virtuoso, Morgan also co-founded The 1000 (acquired by Jerne), a $3 billion club for the world’s most influential travel advisors. McElroy also co-founded Travel Agency Tribes, a provider of B2B2C travel marketing technologies used by thousands of travel companies and consumers every day. https://www.jerne.com/ CONTACTS : Jerne (info@jerne.com)
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