NEW YORK AREA HOSPITALS MAKES PURCHASES THAT BOOST EFFICIENCY, SAVE ON COSTS
MANY COMPLAIN THAT THEY DON’T GET ENOUGH “BANG FOR THEIR BUCK!” ARE YOU GETTING ALL YOU NEED FROM SOCIAL MEDIA?
FLUSHING HOSPITAL MEDICAL CENTER in Queens New York was in desperate need of new dish machine to replace the old Hobart flight type dishwasher. Searching for the best deal, Meiko became a leading option. After a close evaluation by the Hospital’s engineering department, it was demonstrated that Meiko scored higher in every performance area and was
LONG ISLAND JEWISH MEDICAL CENTER NORTHWELL HEALTH purchased a Mieko Dish Machine three years ago, and it proved to be a wise purchase. The processing of washing dishes at the hospital, the promise of low energy consumption and few to no breakdowns proved true.
“ Success seems to be connected with action. Successful people keep moving. They make mistakes, but they don’t quit. ” — Conrad Hilton
It’s for reasons such as this, Meiko is becoming a more prominent name
selected as the new dish machine for the hospital as a result. n
in the world of food service. n
S ocial Media is such an ambiguous term. What exactly does it mean? Of course, you don’t know whether you’re getting the best bang for your buck when you may not know the true meaning of the term “Social Media.” For this article, we’ll define social media as the various interactive platforms that allow the sharing of information, ideas, services, products, company press releases, career interests etc. via virtual communities and networks. These platforms include LinkedIn, Facebook, YouTube, Instagram, and Twitter. Back to the initial question, before you can determine the “bang for your buck” or your return on investment (ROI), you need to clearly define your social media objectives. As you brainstorm and put together your Social Media marketing plan, here are some possible objectives: business conversions (customer lead generation/ acquisition), products/services awareness, employee trust, branding, traffic to your website etc. Also, make sure you consider all your social audiences, like employees, suppliers, partners, and shareholders. These are very important as well. WHAT EXACTLY DO YOU WANT TO GET OUT OF SOCIAL MEDIA?
After you’ve decided what your main objectives and audiences are, determine the strategies and tactics to achieve these objectives. Success starts with your team. First, select the team that will oversee social media creation, posting, responding and analytics. You can either look within, hire new staff or choose an agency that specializes in social media. Next, put together a social media calendar which consists of the topics, links, photos, quotes, videos, memes, events, content etc. that will be posted for the day, week, and month. You will need to do this monthly. Make sure that there is a central location like Google Drive to keep all your photos, videos etc. Finally, you need to have platforms for measuring success. Most companies have Google Analytics integrated on their website. There are many tools for measuring the success of social media. SEO platforms like SEMrush and Moz also have tools for measuring social media success. Social listening tools such as Sprout Social and Hootsuite will help you determine if you are getting the best “bang for your buck”. And if all this seems quite overwhelming, you can always reach out to us here at Media Magic (mediamagicnow.com). We’ll be happy to give you a free consultation! n
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