May/June 2023

the influencer’s reputation within their industry or niche. Look for indications of recognition, such as awards, partnerships with reputable brands, or collaborations with other influencers or industry experts. Remember that determining the

is not an exact science and requires a thorough assessment of multiple factors. It’s important to conduct due diligence, review their content and engagement patterns, and consider feedback from their audience and industry peers before concluding whether someone is a true influencer.

authenticity of an influencer

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